A couple of weeks ago, we had a shoot for a new TV commercial for our client Auto Insurance Discounters. We had a couple of hours lag time between video shoot locations, and the budget didn’t include a caterer on location. So we took our growling bellies to a nearby eatery in the Houston Heights. It was a glorified burger, and salad kind of place with a bar/coffee house atmosphere. The service was below mediocre to say the least. The waiter was unfriendly and incredibly rude, it seemed as though he gotten up on the wrong side of the bed. We all have bad days, right? I’m just ready to eat and look beyond his demeanor. Then, at one point while he uttered a rude quip to my Director, everyone at the table looked at one another as if to say; “Did he really just say that?” [Read more...]
Does Content Marketing Pay Off
The graying of America is well underway as the Baby Boomers enter their golden years. We marketers see a wealth of opportunity in clients offering products and services to this market segment. The fifty plus age group in America (according to Forbes Magazine) is still the most affluent of our society based on average age and personal net worth; while their children and grandkids are struggling to have the same opportunity for a life lived of equal prosperity unless they inherit it.
They use social media and get their news online among other modern day trappings [Read more...]
DR & BRANDING CAMPAIGNS NOT MUTUALLY EXCLUSIVE!
11/15/11
There are endless examples on how to build long-term engagements with your target market and denote brand equity, but what’s the point of doing so if at the end of the day, you’re not driving sales? At the risk of raising the ire of Madison Avenue brand elitist, driving sales should be the focus of every dollar spent. That does not mean, we should abandon good creativity on how we communicate our client’s message or relegate high TV production values to branding only. [Read more...]
TV Buying Tips to get you through the Political Season
At Cohn Moscarelli the murmur around the office is, “OMG! What do I do now that my client’s spots have been bumped out?” The nail biting and hair ripping frustration can be heard from the media department, because air time has been consumed by political advertisers, while non-political TV commercial inventory is shrinking like the waistband of your favorite pants on Thanksgiving Day. Media Buyers who have booked good paying customers in advance are getting their spots bumped off the air by candidates willing to spend their donated campaign dollars to flood the air waves. For example, [Read more...]
GAME CHANGER: Story of a Modern Day Urban Missionary
11/07/11 – Game Changer
In this, my maiden voyage into a weekly blog citing those people who’ve made an impact on the world around them (Game Changers), I begin with the story of Sister Helem Gay, (a non-denominational Christian modern day missionary) founder of The Mission of Yahweh, shelter for homeless women and children. It begins on the mean streets around Lyons Avenue in Northeast Houston, also known as Houston’s 5th Ward. Sister Helem, loaded up her pick up truck with clothes and food, grabbed her faithful prayer partner, and began to reach out to prostitutes, drug dealers and anyone else they could touch. In 1961 her courage, faith and personal strength led her to found, with her husband, The Mission of Yahweh, shelter for homeless women and children, and later adopt some twenty-six children. The Missions is still located in the heart of Carverdale, once deemed Houston’s toughest neighborhood.
To get her community’s help, Sister Gay would drive her truck through the upscale areas seeking donations. Soon, many churches and families lent their support to Sister Gay and her vision. In 1971, a group of churches met and organized a Board of Directors and the corporate structure to support her work. Today, the Mission Campus consists of 11 buildings and houses, and up to 85 women and children. Sister Gay’s vision continues to drive The Mission’s mandate to enrich the lives of homeless women and children.
Although Sister Gay passed away in 2008, The Mission of Yahweh and the legacy she left behind continues to make an impact. The selflessness of one beautiful soul has made a huge impact on me personally as the writer and producer of her story. Thank you Sister Gay, for in my heart the game will forever be changed by your love.
Who really cares about QR Codes?
11/02/11
They are cropping up everywhere! Those little codes, you’re supposed to scan with your smart phone (after you’ve downloaded the app) that leads you to a website or a coupon or the next step of a treasure hunt. Let’s face it; most consumers in the higher income earning brackets don’t give a hoot about taking the time to scan one of those cryptic looking bar codes in the corner of the advertisement, and most recently appearing on your favorite news reports.
These codes have become obnoxiously present on advertising, in the corner of print ads, billboards (now that’s a driving hazard), [Read more...]
Cohn Moscarelli Ranks #5 in Houston Business Journal “Top Ad Agencies.”
The list, which appears exclusively in the Oct. 7 print and digital edition of HBJ, is ranked by 2010 local gross revenue.
Cohn Moscarelli #5
Houston Business Journal 2011 list: “Top 100 Fastest Growing Companies in Houston.”
Cohn Moscarelli Marketing has been ranked #23 in Houston’s Top 100 Fastest Growing Companies.
HBJ 2011 Houston Fast 100 company finalists unveiled
Houston Business Journal
Date: Friday, August 26, 2011, 6:32am CDT – Last Modified: Tuesday, September 13, 2011, 2:55pm CDT
The Houston Business Journal has unveiled the finalists for the 2011 Houston Fast 100 awards to be handed out on Sept. 23. Despite the economic downturn, many Houston-area companies were able to survive, even thrive, in the past few years. [Read more...]
