“If you want to be found stand where the seeker seeks.”
— Sidney Lanier
Direct Response Media Buying & Planning
Cohn Moscarelli uses proprietary direct response media buying formulas to create customized media strategies that reach targeted audiences. We analyze media buying results daily and make adjustments accordingly. Our active management of media buying sets us apart from other firms using outdated “Madison Avenue” methodologies. We don’t think of media buying with one-size-fits all mentality. Every campaign is managed with the utmost attention to detail; as if we were managing a mutual fund. Cohn Moscarelli’s experienced media buyers have a national footprint across a wide variety of categories from legal, medical, energy, political, and more. We have spanned across multicultural media buying lines from Spanish language, Urdu, Mandarin and Vietnamese.
We manage media campaigns with the following tactics:
- National media buying power which secures the lowest rates, a savings that is passed on to our clients.
- Real-time, online call tracking and unique URLS, website and social media analytics and more.
- Detailed research of our media buying choices.
- Weekly ROI reports that break down campaigns, detailing the actual cost per call, cost per sales, cost per case, etc.
- QUICK adjustments to any media, if necessary.
- Oversee direct response call center procurement, intake training and management when needed.
Because our roots are in the direct response world; we create media plans that are first and foremost nimble and trackable allowing us to reduce risk exposure to your budget. Our experienced media planning team knows how to find the most appropriate media platforms for your brand or product.
We put over two decades of media planning experience to work for you as we custom build a doable and sustainable media plan across traditional, and digital outlets. We help determine what the best combination of media is for you company to achieve the highest return on your advertising investment (ROI).
Media Planning Questions we consider:
- How many of your target audience can be reached through different media?
- Which media offer the most cost efficient, maximum exposure to your brand?
- How can we best manage time lines for securing lowest unit rates and maximum impact for your campaign?
- How much money should be spent in each medium?
A good media plan must always be trackable, fit your budget, allow maximum frequency, be flexible, sustainable and executed with precise timing. Most of all, even the best media plans require constant tweaks and adjustments to protect your budget from waste.
Direct Response Local Media Buying
We are Houston’s preeminent direct marketing agency and have relations with media sales outlets all across Texas. We are well known with local stations for our advertising volume in both radio and television. Your success in the Houston media market should begin with our direct response services. Through local network and cable media placement, your DRTV, Radio, Outdoor, print and online advertising dollars go even further as we target your audience by neighborhood and proximity to your business.
We have proudly become Houston’s largest DRTV firm. However, Houston is simply our home base. In today’s world of localized digital media buys, and regional and localized TV and radio buying capabilities; we can hone in on your target market using demographics, and psychographics with pinpoint accuracy.
We will never lose site the fact that results will always be the true measure of our success. We like to envision ourselves as residing at the intersection where advertising and ROI collide.
We painstakingly place & manage every media buy through:
- Real-time online tracking of campaign results. (link to tracking)
- Detailed media reports linking dollars spent to responses received.
- Make quick adjustments to preserve your budget from unproductive elements.
- Leverage our enormous national media buying power to secure favorable rates.
- Help create a best practices road map for the highest conversion rates.
Direct Response National Media Buying
At Cohn Moscarelli, we find great media rates for every market, large or small. Let us take your direct response advertising campaign national, and watch your return on investment (ROI) go the distance. We have connections with national media outlets and the buying power to place your media nationwide within hours, via cable, satellite providers, affiliate stations, syndications as well as the most cutting-edge vehicles for online marketing. Whether it’s radio, web, print, or television, Cohn Moscarelli has the resources and connections to take your direct response marketing campaign to the next level.
Our media-buying footprint extends from coast to coast and points as far north as Canada and as far south as Puerto Rico. We can leverage our national media buying power into your company’s next direct response media buy from concept to conversion. Cohn Moscarelli uses a proprietary direct response media buying formula to move the needle toward responses. The hallmark of our success is our ability to integrate media outlet research to find the appropriate match for your target demographic and our up to the minute performance tracking of what we buy. “Responsive” is our middle name, from rolling out huge national buys within a day, to making lightening quick adjustment to elements of the buy that are not performing well. At Cohn Moscarelli, we know how much to pay and where to place your message for the highest return on your advertising investment.
We painstakingly place & manage every media buy through:
- Real-time online tracking of campaign results. (link to tracking)
- Detailed media reports linking dollars spent to responses received.
- Make quick adjustments to preserve your budget from unproductive elements.
- Leverage our enormous national media buying power to secure favorable rates.
- Help create a best practices road map for the highest conversion rates.
Multi-Cultural Media Buying
The media landscape has grown exponentially with the emergence of the Internet over the past 15 years, and the expansion of multiple non-English language broadcasting properties in major cities. Media buying in the U.S. is no longer limited to the English language, and specialties, like multicultural, media buys, have become integral parts of total communications efforts.
At Cohn Moscarelli, we can sort through the media and the vendors, to bring the most valuable and cost efficient outlets to the table for both online and offline campaigns. Our experience includes media buying for multiple languages; Spanish, Urdu, Mandarin and Vietnamese.
We have the media buying power to purchase and place your Spanish media nationally and locally at discounted rates. We’ve placed a number of our clients on Spanish radio, television, print and outdoor for all industry types including lawyers, debt relief firms, home warranty companies, insurance companies, energy companies, home builders, auto dealers and more. Let Cohn Moscarelli handle your Spanish advertisement needs.
This demographic craves programming and marketing that SPEAKS to them . At Cohn Moscarelli we can give you the platform for your voice to be heard.
Need to produce a Spanish TV, print, outdoor or pay-per-click ad? See our Spanish creative services.
