Direct Response Call Center
Client intake effectiveness: call answering response, Ghost calls, messages on hold, intake scripts, pay per calls ads… Do you know what your customers hear when they call your company?
At Cohn Moscarelli, we want every aspect of your direct marketing response to reflect your brand and operate seamlessly – and ultimately turn calls into clients. We will unite your television advertising to your call tracking and reporting. Every call to your toll-free number will be recorded and all call data will be stored in your custom database. You will have access to your calls 24/7. Every call that comes in will become your potential “lead.”
Response Tracking / Media Tracking
Our professional call center operates with a 24/7 answering service, and includes personalized call intake and follows-up with callers. Cohn Moscarelli’s direct response campaigns include the following services and features:
- Delivery of client spot times and creative performance monitoring.
- Monitoring of the campaign cost per call.
- Delivery of missed call reports.
- Weekly ROI reports.
- Sets Weekly and Daily Intervals of Cost per Calls.
- Quality control of cost per calls on stations and networks.
- Strategic programming for target audiences.
- Unique phone numbers and URLS to monitor the campaign.
- Ongoing research of new programming and stations.
Direct Response Copywriting
Writers at Cohn Moscarelli use call-to-action copy to gain and hold the attention of our clients’ audiences. All writers at Cohn Moscarelli are trained by reporting stylists, and each piece of copy written compels the viewer or listener to make the initial response to call, to click or to stop by. Secured, immediate interaction with your prospective clients is one of the many results of strategic direct response copywriting, and it is an integral player in attracting the right kind of leads for your business.
The writing used in your brand’s advertisements, scripts, website and collateral pieces are integral to the delivery of your message, and speaking through a strategic voice sets the tone for every interaction you have with your audience. Cohn Moscarelli’s copywriting services embrace creativity and a carefully defined point of view with every form of communication – big or small. Our direct response copywriters write the words that secure the sale and keep your audience on the edge of their seats, waiting for more.
Using Search Engine Optimization (SEO) keywords and language customized for your target market, in conjunction with web development and design, Cohn Moscarelli employs the power of the written word to make your brand speak volumes.
