“Creative without strategy is called ‘art.’ Creative with strategy is called ‘advertising.’”
— Jef I. Richards
Award-Winning TV and Web Commercials
At Cohn Moscarelli, we are experienced, professional marketing video production consultants for TV advertisements on both the local and national level. We are involved from start to finish, creating concepts, scriptwriting and producing your commercials. We can create custom video productions to fit a wide spectrum of budgets – from high-end film and HD to smaller budget video productions. We coordinate video shoots in a variety of locations, and are willing to travel anywhere necessary to obtain the footage that will make your product or service shine. We look deep into every subject, organization and business to find the compelling story and everything we produce has a strong call to action envisioned by our team of top direct response producers.
We are creative and effective storytellers. We fashion your creative assets with an eye for quality representation of your brand and a goal of the highest return on your creative budget.
Our team of carefully assembled artists offers the following services:
- Television Production
- Web Video Advertising
- Direct Response TV Advertising; Long and Short Form
- Designing TV Political Ads
- Web Political Ads
- Legal Production Services
- Corporate Branding Videos
- Corporate Instructional and Training Videos
Browse our Video Portfolio.
DRTV Advertising
Direct response television marketing has definitely left the building. Consumers are no longer tied to their TV sets at home. With today’s emerging technology, your potential customers and clients can receive your message across multiple platforms including traditional TV, cable, satellite, on-line, on-demand, smart phones, smart tablets and beyond.
At Cohn Moscarelli we put our award winning creative team behind your message, from script to screen. We artfully and cleverly craft DRTV commercials, long form and short, that move the needle and elevate your brand. We produce your commercials anywhere, anytime with our nationwide network of directors and producers, and we provide services for clients across industry lines at competitive rates.
We design our direct response commercials with the close of the sale on our creative horizon. Our ability to measure what we buy and also create an impactful message gives us an advantage and allows us to seamlessly and quickly make adjustments to your spot, to reach target response goals and to minimize waste.
Infomercial Production
Cohn Moscarelli offers guaranteed response to your infomercial by using direct response marketing. We take on projects from start to finish, creating concepts, scriptwriting and producing your infomercial. We create custom video productions to fit a wide spectrum of budgets, from high-end film and HD to smaller budget video productions. Everything we produce has a strong call to action, envisioned by our team of top direct response advertisers.
Law Firm Advertisements
As legal advertisers are spend more money than ever on media, how will your commercial break through the clutter of law firm ads?
Cohn Moscarelli offers a wide range of direct response production options to fit your budget. We know legal direct marketing campaigns can have a short shelf life, and we recognize that your exposure must be well timed, executed and monitored. You can trust our team, with15 years of legal production and media experience, to handle your campaign with utmost efficiency.
As we create and monitor your legal direct response advertisements, we have the ability to make QUICK adjustments when needed. With Cohn Moscarelli, you get high production value with messages carefully crafted by our Telly Award winning producers to create a direct response from your target audience.
- Television Commercials
- Web Design & Creation
- Social Networking Components
- VHS, DVD, Digibeta & FTP & DG Uploaded Dubs
- Web Videos
- Marketing Videos for Prospective Clients
- Deposition Videos
Learn more about our Call Center capabilities and Law Firm & Attorney Specialties.
Political Advertisements
The art of crafting an effective political ad lies within the ability to capture the most appealing human element of the candidate – the person. We work with political consultants, campaign managers, candidates and poll data to execute a winning direct response advertisement. Since we create your advertisements, we have the ability to make QUICK adjustments when needed. You get high production value with messages carefully crafted to create a direct response.
- Television Commercials
- Political Web Design & Creation
- Web Advertisements
- Including audio, video and social networking components
- VHS, DVD, Digibeta & FTP & DG Uploaded Dubs
- Outbound Calls
- Imaging Consulting
- Social Media Campaigns
Learn more about our Political Direct Response Specialties.
