“Wisdom is the reward you get for a lifetime of listening when you’d have preferred to talk.”
— Doug Larson
Our Process
Are you still not satisfied with your advertising results or how they are measured? Is your plan too highly leveraged in one area lacking integration? Do you need implementation help or a whole new strategy?
At Cohn Moscarelli our marketing strategies begin at the intersection of several key points. We start with an in depth analysis of your business and its goals, and look at your place in the competitive landscape. We offer customer analysis, and identify key challenges. We work around timelines and offer campaign-planning options, along with the development of a customized metric by which all responses are measured. We are vigilant at factoring in external environmental analysis, as well as evaluation of any elements of the technological, economic, cultural or political/legal environment likely to impact success.
We understand your marketing strategy should be able to concentrate limited resources toward the greatest opportunities across multiple platforms to increase sales and achieve a sustainable competitive advantage. Most importantly, we believe in creating nimble strategies that allow us to do what we do best; make adjustments, measure results and eliminate wasteful spending to get the highest return on your advertising investment.
We are experts in supporting Chief Marketing Officers, political strategist, law firms, healthcare services, a variety of business-to-business companies and business to consumer, even other advertising agencies in navigating today’s minefield of marketing options. We know how to measure ineffective marketing components and provide key marketing services from strategy development to implementation.
“If you want to be found stand where the seeker seeks.”
— Sidney Lanier
Media Planning
Because our roots are in the direct response world; we create media plans that are first and foremost nimble and track able allowing us to reduce risk exposure to your budget. Our experienced media planning team knows how to find the most appropriate media platforms for your brand or product.
We put over two decades of media experience to work for you as we custom build a doable and sustainable media plan across traditional, digital and social media outlets. We help determine what the best combination of media is for you company to achieve marketing campaign objectives
Media Planning Questions we consider:
- How many of your target audience can be reached through different media?
- Which media offer the most cost efficient , maximum exposure to your brand?
- How can we best manage time lines for securing lowest unit rates and maximum impact for your campaign?
- How much money should be spent in each medium?
A good media plan must always be trackable, fit your budget, allow maximum frequency, be flexible, sustainable and executed with precise timing. Most of all, even the best media plans require constant tweaks and adjustments to protect your budget from waste.
National Media Buying
Our media-buying footprint extends from coast to coast and points as far north as Canada. We can leverage our buying power into your companies next media buy. The hallmark of our success is our ability to integrate media outlet research across multiple platforms, to find the appropriate match for your target demographic and our up to the minute performance tracking of what we buy helps eliminate wasteful spending.
“Responsive” is our middle name, from rolling out huge national buys within a day, to making lightening quick adjustment to elements of the buy that are not performing well. At Cohn Moscarelli, we know how much to pay and where to place your message for the highest return on your advertising investment.
