“Discipline is the bridge between goals and accomplishment.”
— Jim Rohn
Law Firm Advertising
Are you placing large sums of money on legal advertising vehicles that you can’t measure? We put more than 13 years in legal marketing experience to work for major law firms all across the country. Our methods and service standards are unmatched. Our legal direct response marketing team understands how to establish our clients as leaders of the pack, especially with cases that have an expiration date.
Our proprietary media buying formula allows us to manage your advertising campaign like a mutual fund. Our clients can log into real-time call-reporting dashboards and track call responses on a minute-by-minute basis. Every advertising dollar spent is boiled down to cost per call report made readily available to our clients.
We painstakingly manage every dollar spent through:
- Real-time online tracking of campaign results (link to tracking)
- Detailed media reports linking dollars spent to responses received
- Quick adjustments to preserve your budget
- Leverage of our enormous national media buying power to secure favorable rates
- Offer-intake of lead consultation and call center services (link to call center)
- More than 50 years of combined transactional media experience and award-winning creative services.
- Millions of dollars in annual media buying in multi-media – in English and Spanish, Mandarin Chinese, Urdu and Vietnamese markets.
- Direct response media analysts who understand the whole continuum of the advertising cycle, from driving calls to call intake and ROI analysis.
Need an Attorney or Law Firm commercial? Learn about our Video & Television production services.
Law Firm Marketing Collateral/Corporate Identity
Get branded and bring connections to all your advertisements and collateral. Let Cohn Moscarelli design your law firm or corporate identities. We will give you options of stylish branded continuity with:
- Letterheads
- Business cards
- Envelopes
- Brochures
- Signage
- Logos
- Business proposals
- Presentations
- Media kits
Legal Creative Services
Does your law firm have a clear corporate identity? Could you use some help in making sure all of your brochures, websites, video and TV commercials have the same voice, look and overall appeal? Are your web videos, staff photos and logos up to date? Do you need collateral materials for prospective clients? We can help you find efficient solutions to communication and branding problems facing many law firms of all sizes. We want to be sure every dollar invested in creative assets is spent wisely for the longest shelf life possible.
We have an eye for detail and can guide you in best practices to comply with state bar regulations in all 50 states when crafting your message. Our award winning creative team can be a valuable asset to your firm’s overall branding strategy.
Legal advertisers are spending more money than ever on media. How will your legal commercial break through the clutter of lawyer ads? We offer a wide range of production options to fit your budget. And, we know legal campaigns can have a short shelf life so your exposure must be well timed, executed and monitored. You can trust our 15 years of legal video production and legal media experience to handle your direct response campaign with utmost efficiency.
When we create your legal advertisements, we have the ability to make QUICK adjustments when needed. You can get high production value with messages carefully crafted by our Telly Award-winning producers to establish a direct response from your target audience.
- Radio and Television Commercials
- Print Production
- Design Brochures, Print Ads and Messaging Pieces for your Firm
- Web Design & Creation
- Social Networking Components
- VHS, DVD, Digibeta & FTP Uploaded Dubs
- Web Videos
- Marketing Videos for Prospective Clients
- Deposition Videos
Legal Radio Advertising
Cohn Moscarelli knows the cost-efficiency and value of advertising on radio. We also know how to break through the clutter and turn listeners into callers or viewers of your web site.
We believe in creating effective legal radio advertisements that don’t leave your audience doubting your product or services. We tap into customers’ emotional need and offer a solution through hard-hitting voices, original and copyrighted music and a complete, multi-faceted approach. Nothing provides a return on investment quite like legal direct response advertising, and we use the power of radio to get you there.
