Tracking

“You can not manage what you cannot measure”

— Bill Hewlett-Packard

At Cohn Moscarelli, each campaign is tracked by a unique phone number or website. Unique phone numbers provide the ability to track the performance of the advertisement while the media outlet is carefully evaluated and analyzed hourly, daily and weekly. Additionally, unique URLS track the amount of viewership to your web site.

The irony of great tracking is that it begins before the campaign starts through establishing a metric by which to measure success (or quantified outcome). We bring together the experience of how to measure results for your company and the resources to align you with key Direct Response services (i.e. call center intake services).

At Cohn Moscarelli we have built our reputation on the core principles of accountability, measurability and flexibility. Every media dollar we spend is viewed as an investment and must be scrutinized, analyzed and sometimes adjusted to deliver the highest return on investment (ROI) to our clients. We engineer every media buy component to achieve a desired result, the lowest cost per call/lead and eventually the lowest cost per acquisition. The best part is; we don’t leave you, our client, in the dark. We offer you access to real-time online dashboards that track the response of each media outlet purchased.

Our media tracking methodology:

• Begins with making sure your infrastructure for lead intake is set up.
• Planning – setting budgets, quantifying an outcome, establish metric to measure results.
• Testing of creative message.
• Managing the media through tracking of weekly ROI reports.
• Acquiring the lead.
• Constructing best practices for lead conversion.